The Complete Guide to Product Reviews
So, you decided that you want to be a product review blogger. You’ve thought of the perfect blog name and set up your website. (If you haven’t gotten your website, I suggest Bluehost hosted on WordPress.org). But, what you haven’t figured out yet is where you get all those great items to review.
I’ve been a blogger for 8 years and a product review blogger for nearly two years. I’m one of the top Amazon.com reviewers and I get 10 to 20 emails a day from people, who ask me to review their products.
I’ve learned a thing or two in the last two years. I’d like to pass on some of my mistakes and knowledge to you. For example, when you review lots of products, you get lots of stuff. You can’t resell it – that’s unethical and unacceptable, if you review on Amazon.com. So, my living room has this pile of stuff.
That’s just plain ugly. But, to be fair, I give away a lot of stuff. I’m, also, giving much of this away to my clients at Christmas time. It’s stuff that’s not used and most of it is new. My clients are indigent and many of them are just starting their lives.
Some suggestions for you:
- You don’t have to answer every email that you get when you start getting a lot of emails. I just can’t answer everyone.
- Reply timely when someone you’re working with messages you. Here’s what I say: “Thank you so much for contacting me to review your product. I would be interested in reviewing it.”
- When I’m approved to review something, here’s what I say: “Thank you for allowing me to review your product. I will email you the link to my review once it’s live. My order number is <insert order number>.”
- Then I do send them the social media links, blog post link, and/or Amazon.com review link with this message: “My review is live – <insert link>. Thank you again for allowing me to review your product.”
- Many times I get another review from that company and build a relationship.
- Sometimes I have to tell a reviewer to take me off of their list if they suggest products that I don’t feel comfortable reviewing.
- You need to decide if you want to pay for product or only do free reviews. Most of the time, I don’t take reviews where I have to pay, because I don’t need to do that anymore. Some products I really, really want and I’m willing to pay a small percentage (usually 1%).
- I like what another blogger does and she replies to the sellers when they send her requests for reviews, but want her to pay. She politely tells them that she doesn’t do reviews where she pays for products. Sometimes, I ask the seller if they would be willing to give me the product. Sometimes they do. Sometimes they don’t. I lose nothing by asking.
- You must, must, must put a disclaimer on your reviews because of the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”. Here’s What I say: “I’m a product review blogger and I received this product in exchange for an honest review. This post contains affiliate links.”
Are you interested in finding out where I get my products that I review? Check out my most The Complete Guide to Finding Products to Review.
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